How might we position a business with a classic product as modern and edgy?
Establish an event based brand that engages customers with pop-ups.
The owner and CEO of PandeSol Kitchen approached us as she was starting a business for the first time as a chef. Through a strategy session we decided the brand ought to be modern and true to the roots of the Phillipines. We conducted visual identity research for competitors in the area and discovered their color palettes and systems were archaic and static. We developed a versiatile system that referenced what it meant to make pandesal a traditional Filipino bread.

From the primary logo mark representing hands kneading dough, a warm hug, and a heart to the secondary mark of the Buri Tree used as a pattern, and a tertiary mark for statements that represented the close of a handwritten letter; P.S.
Destroy racism now.
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