We use imagination and design to move companies beyond awareness of structural racism toward specific actions that contribute to social justice.
We combine a decade of anti-racism experience with design thinking. Culture-Driven Design adds identity and equity to the equation to result in innovative and equitable solutions that dismantle oppression and prevent appropriation.
Blue Bottle Coffee allows its customers to know precisely where the coffee bean comes from the produced the drink in their hands. The venture capital company GV engaged Blue Bottle in Design Thinking to innovate in their space.
Designing solutions that dismantle bias and racism in any work environment is difficult. Of course design is more about unpacking problems than it is finding solutions. One of the biggest obstacles when it comes to making a cultural change in the workplace is when there is an awareness of problems but policies set in place cause a bystander effect.