Will Everything. Go Everywhere.
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What we believe in
Creativity is born from diverse cultural experience and we create honest spaces to leverage the best ideas for fashion brands who want to move toward anti-racism.

Who we are

We use imagination and design to move companies beyond awareness of structural racism toward specific actions that contribute to social justice.

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What we do

We combine a decade of anti-racism experience with design thinking. Culture-Driven Design adds identity and equity to the equation to result in innovative and equitable solutions that dismantle oppression and prevent appropriation.

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About Us

WillGo Blog

[Dialogue and how to have it]
Mar 13, 2021

As we confront white supremacy and acknowledge the pain of racism it is easy to find debates, arguments, and lectures. It is not easy to find dialogue

[Addressing the Elephant in the Room] by Will Hardaway
Oct 10, 2020

Over the past ten years, I have had very candid conversations with people about race. It is in fact the only time many of those people ever talked about race. I have facilitated many workshops where people are grateful to have had the conversation but that very well may have been the only conversation they ever had about any type of oppression. What do we do with that? How do we start to have conversations around race? Once those conversations are had where do we go from there.

[4 Ways Design Thinking Perpetuates Oppression]
Sep 26, 2020

The criticisms of design thinking I am making in this article are not about misuse they are about the process itself. I want to make that clear from the jump. I want to improve the inherent problems in the process and work toward preventing its misuse. I also want to step into my love and use of design thinking as a process so this criticism is much more about advancing practice than it is tearing down the framework without providing a path forward.

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