We help companies create services, products, and environments that destroy racism.

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Will Everything.
Go Everywhere.

Culture-Driven Design

Culture-Driven Design specializes in solving the world's most difficult problems through equity-mindedness and innovation. Through workshops, sprints, and consultation our goal is to redesign inequities.

LEARN MORE
Will Everything.
Go Everywhere.

Culture-Driven Design

Culture-Driven Design specializes in solving the world's most difficult problems throughout equity-mindedness and innovation. Through workshops, sprints, and consultation our goal is to redesign inequities.

LEARN MORE

Will Everything.
Go Everywhere.

Culture-Driven Design

Culture-Driven Design specializes in solving the world's most difficult problems through equity-mindedness and innovation. Through workshops, sprints, and consultation our goal is to redesign inequities.

We believe
Creativity is born from diverse cultural experience and we create honest spaces to leverage the best ideas for businesses to innovate in an inclusive and equitable way.
About

Who we are

We use imagination and design to move companies beyond awareness of structural racism toward specific actions that contribute to social justice in alignment with their goals.

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Process

What we do

We combine a decade of anti-racism experience with a decade of design thinking experience. Culture-Driven Design adds identity and equity to the equation to result in innovative and equitable solutions that dismantle oppression and prevent appropriation.

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About Us

WillGo Blog

[LONNIE JOHNSON AND THE GUIDE TO PROTOTYPING]
Mar 12, 2022

Lonnie Johnson is the creator of the Super Soaker and the biggest innovator of the water gun since its invention. This story is not about how Lonnie Johnson was a black man who worked at NASA as an aerospace engineer in the 70s or was an amazing entrepreneur that delivered an amazing product that shaped the childhood of kids around the world.

[PROTOTYPING AND TESTING ARE EMOTIONAL ENDEAVORS]
Mar 12, 2022

When you think of the terms prototype and test, you make associations to objectivity and the scientific method, at least after you stop humming the Andre 3000 song. You might imagine a lab, experiments, and a backdrop that looks eerily sterile. Those thoughts could not be further from the truth of effective testing and prototyping.

[BARBERSHOP TALK]
Feb 12, 2022

How setting the scene in a workshop can help improve dialogue. Taking a space that aligns with the type of dialogue you want want and improving that space can lead to better insights.

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