WillGo

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[4 Ways Design Thinking Perpetuates Oppression]
The criticisms of design thinking I am making in this article are not about misuse they are about the process itself. I want to make that clear from the jump. I want to improve the inherent problems in the process and work toward preventing its misuse. I also want to step into my love and use of design thinking as a process so this criticism is much more about advancing practice than it is tearing down the framework without providing a path forward.
September 26, 2020
Why Fashion Brands Should Engage in Equity Audits
Fashion has a very prominent place in the culture of society. Fashion is an outward expression of internal emotion and history has a responsibility to source inspiration responsibility and contribute to the cultures it sources from. We have seen several missteps by fashion brands with black culture in particular for decades while many brands pull inspiration from black culture in terms of fit, material, and design.
June 26, 2020
How Loss Prevention Programs Perpetuate Racism
Loss prevention on its merits seems like a reasonable idea toward preventing theft and profit loss in shops. The challenge is how loss prevention perpetuates a system of systemic racism through the profiling of people of color and black people in particular.
June 23, 2020
Micro Cultures
Micro-Cultures are the enthusiastic loyal followers of established businesses and they are the niche passionate group with a special problem for a new business.
October 14, 2019
Authenticity & Branding
Authenticity is thrown around a lot as a desired trait. “Be authentic,” is the most difficult piece of advice you can get.I come from the streets and now I work in the mainstream worlds of education and design...
February 21, 2019
Branding is Not About You
I design brand and identity systems for companies, organizations, and solopreneurs. In my work I often find that people come to the table thinking their brand is interpreting who they think they are...
February 21, 2019
The AI in Authentic
One of the most popular NBA players of all time is Hall of Famer Allen Iverson. Not necessarily because of what he did but A.I. showed people how to do it their way...
February 21, 2019
Find your authenticity.
Today is the day you dig into the culture of your business or organization and position yourself in a way that resonates with the people.
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