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How might we develop an apparel brand that speaks for athletes of all ages?
Develop an iconic mark that will stand the test of time and is appealing on athletic wear.
It's All About Mentality is an athletic apparel brand that speaks to multiple demographics. We hand sketched a monogram logo which seamlessly captured the acronym for the brand name.
Destroy racism now.
Today is the day you assess what it will take for your business to create a product, service, or environment that closes equity gaps.
Will Everything. Go Everywhere.