Challenge
How might we usher in a new generation of farming in the heart of the Central Valley?
Solution
We developed a modern minimalist identity system which paid homage to the ancestry of the farm.
JC Farms is a family owned farm out the San Juaquin Valley in California. In the agricultural capital of the world JC Farms is family owned and their produce feeds America. The business had been passed down to another generation and the new owner wanted to embrace technology and build toward the future. We developed an identity system that matched that ambition.
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